How to Create Content Marketing Plans: A Guide for Small Businesses

Do you want to start building your business with content marketing? Wondering how to create content marketing plans for your business?

If you’re looking for ways to build your business, using content marketing can be a great choice. Content marketing costs about 62 percent less than outbound strategies but also generates more leads.

In this guide, we’ll tell you how to create a content marketing plan for your business.

Know Your Audience

The first step to building a content marketing plan for your business is to determine who your audience is. 

You need to think about who your audience is and learn everything about them that you can. Some things that you may want to consider include their demographics, their interests, and their current preferences for buying products and services.

Knowing who your audience is can help influence your decisions as you develop content and can help you connect with them online.

Choose the Right Platforms

After working to understand your audience, you should consider which platform or platforms you want to use for content distribution. 

It’s a good idea to think about where your target audience will be most likely to hang out and to prioritize that particular channel. Your website, Instagram, Facebook, and TikTok are just a few of the options to consider when posting content.

Be sure to familiarize yourself with any platform you choose to use and make sure that you’re creating content that is well-suited for it. 

Decide on Content Types

Be sure to carefully consider which types of content and topics you want to focus on and keep your audience in mind when doing so.

Writing regular blog posts is one option. However, there are many others as well. You may also want to choose to create short-form and long-form videos, podcasts, white papers, e-books, infographics, or other types of content.

When creating images, logos, infographics, and other types of visual content, be sure to make them as professional as possible. It’s a great idea to use a free transparent background remover when creating graphics.

Promote Your Content

While content is often used in conjunction with SEO to get more visitors to your website, you should work to promote the content as well. You should invest some time and money towards promoting any content that you create and should ensure that it gets in front of the right people. 

Sharing and distributing content using social media marketing is one way to promote content. However, promoting content may also include tactics such as running social media ads or Google ads. 

Track Your Results

When building your content marketing plan, make sure that you measure your results. Make sure that you’re using the reporting and analytics tools on your website, on social media channels, and anywhere else you promote your content.

Tracking key metrics such as website traffic, engagement, and clicks are all ways that you can measure the success of your campaigns. Make sure that you’re connecting your content strategy to the number of leads generated and the number of sales as well.

Learning How to Create Content Marketing Plans That Work

If you want to create content marketing plans for your business, make sure that you use the tips above. Keep your audience in mind from the very beginning and create a strategy that is targeted towards them.

Searching for more useful digital marketing tips? Start reading over our blog now to find more helpful marketing guides.

James Webb